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Natura Eyes International Expansion

Adds beauty maker, retailer in Australia

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By: TOM BRANNA

Editor

Natura Cosmeticos SA is Brazil’s largest maker of beauty products, but the company continues to build its international business. Last week, Natura agreed to buy 65%of Aesop, an Australian beauty firm, for $70.5 million. Aesop has brick-and-mortar stores around the world. The announcement from Natura comes at a time when the world’s biggest direct selling business is feeling heat from investors. Avon aims to save $400 million by the end of 2015by eliminating about 1,500 jobs globally ...

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